Digital Marketing

Digital marketing, often used interchangeably with online marketing, refers to using the internet and digital technologies—like websites, search engines, emails,

India, home to over 1.4 billion people, is not only the world’s most populous nation but also one of the

Digital marketing is often perceived as a modern phenomenon, a byproduct of the social media age or the rise of

The Digital Marketing Manager is in charge of an organization’s online presence in the ever-expanding digital world, where every swipe,

Marketing was a slow-moving beast in the not-so-distant past, when companies used billboards, television commercials, print ads, and word-of-mouth to

Consumer behavior has drastically changed in a world where digital connectedness rules. Decisions on what to buy are no longer

Nowadays, in the digital connected world, where consumers spend hours online daily, businesses have shifted their focus from traditional to digital

The digital era, marketing has undergone a radical transformation. What once relied heavily on print ads, television spots, and billboards

Table of Contents Introduction: What Is Digital Marketing? Where Digital Marketing Is Used: An Overview 2.1 E‑Commerce & Retail 2.2

The evolution from Web1 to Web2 marked significant milestones in the digital landscape, introducing static web pages and later, dynamic,